What Makes Cheetah Marketing Group Different From other Marketing Firms
How does the Reputation Economy Affect your Firm?
Dr. Thomas R. Reich PhD
Every blogger from Seth Gordon to Jeff Bullas (Two of the most popular marketing bloggers with millions of viewers weekly) say content marketing is no longer the online marketing of the future – it is the reality, the NOW. In fact they go much farther, they both say it now dominates any good general marketing program and adds to the “Reputation Economy”. I agree whole heartedly, without a good content marketing plan with the Reputation Economy in mind in today’s market, a website is essentially dead. Without a good authority website for traditional advertising to point to, it is wasted on the younger generation.
At Cheetah Marketing Group, home of Deep Rich Data and Deep Rich Data II, we take as our center point Content Marketing and expand as our point of copyrighted uniqueness “Reputation Economy”. What do we mean by Reputation Economy? That is an easy answer to old world marketers like me. It is simply building an on-line reputation and approaching lead generation through targeted and specialized Content Marketing making the client an information resource, respected in their niche market. This is, in fact Reputation Building for todays firm who’s product or service is the subject of the a website. Having a 5 page business card type website temple website just does not cut it in todays search competitive marketing intense world.
Cheetah’s all inclusive marketing and consulting plans include programs that revolve around rebuilding a firm’s central website to represent a core of information. This core of information must be specific and structured; revolving around the central issue which most distinctly represents the firm’s products and or services. From that core we build out with social media networks, videos, PPC, sponsorships or any other advertising methods budget allows. We build a program over time intent on bringing customers to a central hub of information designed to present the firm as the respected expert in their field. All part of a network working together to elevate the firm in the Reputation Economy.
What is the Reputation Economy?
At Cheetah Marketing Group we use a method we refer to as “Reputation Economy”. In todays technologically savvy world, a website is your reputation, it is the first place most prospects meet you and first hear about your product or service. This is not the place for the mundane information of the old style 5 or 7 standard pages, that gets you a “bounce” (the bad kind that you do not want). Cheetah makes you a credible information hub, supplying all angles of information revolving around your specific product or service. Then the trick is to share that information out in many ways, all linked back to your company website hub, to attract Google attention through the new standard SEO protocol RankBrain. Google RankBrain is very different than traditional SEO READ MORE HERE..
How do we beat your Competition?
The point of Cheetah’ Deep Rich Data Content Marketing is not to sell but to create a qualified lead, a prospect who is already convinced your firm not only knows it’s business, but is the expert in the field. The prospect is now invested in your firm as that product or service’s supplier. Compitition would have something to prove to win them away before you ever talk to a prospect if they have read your website and marketing network first – this is our goal. Much of our form of content creation is done with Reputation Economy in mind. In other words, first to build up the product or service in reputation.
Then, once the prospect is interested in the product or service make that product or service’s representative (you) the obvious choice as its supplier. This is done by not selling but by exposing; the product, the company and satisfied customers before ever asking for a sale. When a visitor calls, emails or comes into your place of business, the selling process becomes an act of convincing the prospect which option is correct for their need, not that a need exists.
Why call Cheetah Marketing Group?
After visiting a Cheetah Marketing Group created website, the potential customer already knows about the product or service, has answers to its benefits, its features, functions and value and knows positives about the firm representing it. The prospect has been given a clear and easy method to contact the firm, once they contact the firm, the reputation of the product or service and the firm is already preceding the sale, the introductions have been made.
The process becomes one of confidence in the potential buyer’s already pre-determined decision that there is a need and that they need help form this firms product or service. Now it’s your job to close the sale, no website can be relied on to close a sale, that’s a human function as it should be.
For years Websites builders have been selling a bill of goods that websites will do the selling for you, that the product or service will sell itself. If you have tried those “magic solutions” for years then as a marketing and website customer you have probably been underwhelmed at the results. Cheetah Marketing Group has always represented the truth. Cheetah Marketing Group’s Thomas R. Reich PhD was one of the originators of the theory of reputation economy.
A great website is one that fully represents the firm and its product or service in a positive light, fully explains everything a prospect could want to know about the firms products and services. continuously grows adds and updates information as a destination for information. But probably most important of all, a great website does not try to sell, instead, is designed to get the prospect to contact the firm, where the salespeople that are expert in closeting the sale can close the deal.
Who better to close a sale than a firms own live representatives, without control over the prospect, sales are lost and prospects go unnoticed. Content Marketing and Reputation Economy brings the prospects into your sales zone, live and already understanding your product or service and having knowledge of your reputation and background. A great website is one that prepares a prospect to be sold but does not suppose a picture and words on a screen can close a sale.
Who better than Cheetah Marketing Group to build a great website and marketing program for your firm? We will build a network of reputation building content, social media and more, representation that finally gets you the results you deserve. We can design light programs to fit smaller budgets, or full Deep Rich Data II customized programs that helped a national campaign win against heavy competition. Cheetah Marketing Group, guiding firms to excellence in marketing for over 30 years, and optimizes for the “Reputation Economy” since its inception.
