Deep Content Marketing Stage II
By Thomas R. Reich PhD
Once a Deep Content Marketing Network is set up, Traditional Advertising becomes more Valuable and Results are Doubled or Tripled.
Once a firm is considered the expert in the products or services they represent, the much talked about “word of mouth” effect begins to kick in. Additionally, if that firm grows and at some point decides to advertise through Pay Per Click (PPC) or traditional advertising (Radio, Cable, Print), that advertising with be orders of magnitude more effective. When an interested prospect clicks on the company website administered by Cheetah Marketing Group, the prospect is taken to an expert site filled with information pertinent to the product or service they are looking for.
Such a website, one filled with quality information well developed over time, is what we refer to as a Deep Content Marketing Network. This type of website gives a firm an on line presents for a local or regional company that is head over heels superior to the standard 5 or 8 page website many firms seem to be so proud of. We have all seen them, very pretty, nice moving slide show, a few paragraphs about the company and its principals and maybe a page or two about what the firm sells. That kind of website looks great, but there is no reason for a prospect to stay on that website and read about your company, they are not looking for information about you, most prospects on the internet are still at the stage of searching for information about the product or service.
Customers searching for answers on the internet want full information about what they are searching for. These potential prospects want answers and then they want to know the business representing the product or service they may decide on understands that product or service. It is not enough anymore to just have an office and sell a product or have a phone number and a few pictures, and the standard contact us page – which is the extent of most old style websites.
In fact, it can be said today of many businesses, a good core website is more important to sales than an office showroom in many cases. Many construction firms today have a construction office but see no need for a sales room because of a well set up deep content marketing website with a core of information. Their salesmen go to the client and can bring the office, examples of work and job sites as well as customer recommendations with them on a laptop or tablet. Properly set up, the salesman can leave the sales meeting confident that when the prospect goes back to the company website later that day, eager to look around, they will find the answers they are looking for.
A good Deep Content Marketing Website, following Deep Rich Date II Protocols should be between 50 and 100 pages long for starters and grow from there. The “Network” should also include Social Media and Social Sharing sites branded to the core company website but used primarily for link sharing. As a good content website builds it grows to include videos, tutorials, whitepapers and other things that relate directly to the products or services the company represents or provides. Everything on the company website should re-enforce the credibility of the company and its clear hold on the position of “Expert in the Market”.
With an expert website representing a company, colleagues, competitors, satisfied customers, community leaders and most of all prospects begin to look to that company and its website core of information as the information source in their area of expertise. If asked, answer, if asked to speak, oblige and be the one to ultimately guide your sector of the market in new directions. This makes it not only easier but anticipated to add additional products and services to the company’s product line, products and services that compliment what you already represent.
Cheetah Marketing Group can arrange all sorts of videos, podcasts, white papers and other variants to spice up a company website and keep it constantly growing. The most important thing about Deep Content Marketing is it must always be growing, changing and being revised. It is only when Google sees activity ongoing, will you keep your top search status once achieved, never let a great website go stale!
When you decide in the future to add PPC and traditional advertising the effects will be twice as fast and three times as effective because your name and reputation is already known in the market for exactly what you represent. Your destination website is now the source of information for what a prospect reacting to an ad you have placed is looking for – WIN WIN!
Sound like an interesting concept, want to discuss it further? When you decide Deep Content Marketing might be a direction you wish to investigate, contact Cheetah Marketing Group. For over 30 years, we have created marketing programs for large companies and small firms alike. Our content creation is supervised by PhDs and MBAs, and our results are stellar.
When you decide Deep Content Marketing might be a direction you wish to investigate, contact Cheetah Marketing Group. For over 30 years, we have created marketing programs for large companies and small alike. Our content creation is supervised by PhDs and MBAs, and our results are stellar.
Cheetah Marketing Group,
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407 274 7255